hi, i'm lilymae 👋🏽
hi, i'm lilymae 👋🏽
I'm a philosophy-turned-designer with a strategic mind, an empathetic approach, and an affinity of finding clarity within complexity. Working with with brands big and small across multiple industries, I've delivered multiple world-class experiences across TV, Mobile & web platforms
I have particular strengths in user research, strategy, user experience, accessibility & psychology. continuously learning about AI in products and workflows,.
My work has ben recognised by the UX Design Awards, DDX, WeAreTheCity and the Sport Industry Group for various awards.
I'm a philosophy-turned-designer with a strategic mind, an empathetic approach, and an affinity of finding clarity within complexity. Working with with brands big and small across multiple industries, I've delivered multiple world-class experiences across TV, Mobile & web platforms
I have particular strengths in user research, strategy, user experience, accessibility & psychology. continuously learning about AI in products and workflows,.
My work has ben recognised by the UX Design Awards, DDX, WeAreTheCity and the Sport Industry Group for various awards.
Awards & Recognition
Nomination: New Talent category ⊹ DDX
New Talent ⊹ DDX
The DDX Award stands for excellence in digital innovation, design and strategy
2025
NextGen 30 under 30 ⊹ Sport Industry Group
NextGen 30 under 30 ⊹ SIG
Prestigious professional development programme for the best emerging talent in the sports industry
2024
Nomination ⊹ TechWomen100
Recognising and celebrating the outstanding achievements of women in the field of technology
2024
Rising Star award [Digital] ⊹ WeAreTheCity
Rising Star award ⊹ WeAreTheCity
The only awards of their kind to focus solely on the pipeline of female talent below management level
2024
Nomination ⊹ UX Design Awards
International competition, organised by International Design Center (IDZ)
2022
Commendation ⊹ Hubbub Design Awards
Commendation ⊹ Hubbub Awards
Student competition recognising disruptive concepts to meaningfully enact real-world change
2021
Scholar ⊹ iXPerience
Awarded a merit-based scholarship for the South Africa-based bootcamp for emerging UX talent
2021