Nissan

Enabling 8 million customers to manage their spending through smart categories

Team

1 Designer

4 Experience Managers

My Role

Lead UX Designer

Industry

Automotive

Duration

8 weeks

With a catalogue of thousands of different parts and accessories for a multitude of Nissan models and versions, creating a simple and easy to use shopping experience was our top priority. This project refined the existing experience to ensure customers feel confident when browsing and purchasing products.

Challenges with the brief

SimplePart partner with many automotive OEM's to provide a platform and operational service for the parts & accessories e-commerce experience. This means that the designers responsible for the global template, that will be used on all Nissan websites worldwide, work at SimplePart.

My role as lead UX designer on the project was to represent Nissan to advocate for our users and business objectives to ensure this emanates in the Simplepart design. Since this is a platform that is used by multiple OEM's, we faced several challenges around technical feasibility, time vs effort and conflicting business interests. As well as bringing my expertise as a designer to the table, my skills in articulating decisions with conviction, prioritising requirements and maintaining positive client relationships were essential for this project.

Business objectives

Unique Visitors

An increase in unique visitors means that more people are aware of and using the feature, which in turns means greater engagement in the app

Unique Visitors

An increase in unique visitors means that more people are aware of and using the feature, which in turns means greater engagement in the app

Unique Visitors

An increase in unique visitors means that more people are aware of and using the feature, which in turns means greater engagement in the app

Setting a budget

An increase in the number of users setting up a category budget suggests that there is value in the categorisation feature, and that people want to be more in control of their spending.

Setting a budget

An increase in the number of users setting up a category budget suggests that there is value in the categorisation feature, and that people want to be more in control of their spending.

Setting a budget

An increase in the number of users setting up a category budget suggests that there is value in the categorisation feature, and that people want to be more in control of their spending.

Manual categorisation

We wanted to make it easy for customers to manually categorise uncategorised transactions so that their spending insights are as accurate as possible.

Manual categorisation

We wanted to make it easy for customers to manually categorise uncategorised transactions so that their spending insights are as accurate as possible.

Manual categorisation

We wanted to make it easy for customers to manually categorise uncategorised transactions so that their spending insights are as accurate as possible.

Exploration

Firstly, we assessed the existing website and identified key areas that needed improvement, and also prioritised these based on severity of impact on user experience. This exercise formed the basis of the recommendations we provided for the SimplePart designers and guided the changes that needed to be made.