Survivor Project

Enabling 8 million customers to manage their spending through smart categories

Team

1 Designer

4 Experience Managers

My Role

UX/UI Design Consulting Brand Design

Industry

Charity

Duration

8 weeks

This project was part of a volunteering initiative at Publicis Sapient called <Codeaid>, partnering with charities to use our digital skills for good. With minimal funding and a lack of online presence, The Salford-based charity we partnered with aims to educate and offer support to survivors of domestic abuse. The new website and branding offers a trustworthy and information rich experience to help survivors and their loved ones to navigate challenging environments and relationships.

Challenges with the brief

To understand the needs of our users, we turned to insights from past ethnographic research. We then validated this against sentiments that our founder had experienced through interacting with survivors who go through the charity.

We focused on three personas to drive our design process, each at varying stages of the awareness cycle.

Business objectives

Unique Visitors

An increase in unique visitors means that more people are aware of and using the feature, which in turns means greater engagement in the app

Unique Visitors

An increase in unique visitors means that more people are aware of and using the feature, which in turns means greater engagement in the app

Unique Visitors

An increase in unique visitors means that more people are aware of and using the feature, which in turns means greater engagement in the app

Setting a budget

An increase in the number of users setting up a category budget suggests that there is value in the categorisation feature, and that people want to be more in control of their spending.

Setting a budget

An increase in the number of users setting up a category budget suggests that there is value in the categorisation feature, and that people want to be more in control of their spending.

Setting a budget

An increase in the number of users setting up a category budget suggests that there is value in the categorisation feature, and that people want to be more in control of their spending.

Manual categorisation

We wanted to make it easy for customers to manually categorise uncategorised transactions so that their spending insights are as accurate as possible.

Manual categorisation

We wanted to make it easy for customers to manually categorise uncategorised transactions so that their spending insights are as accurate as possible.

Manual categorisation

We wanted to make it easy for customers to manually categorise uncategorised transactions so that their spending insights are as accurate as possible.

Exploration

Four journeys to consider

We identified key user needs based on the personas identified and the existing website experience:

Experience mapping

Using these pillars to inform the design process, myself and another UX designer created wireframes to start building out the experience. Since our core personas are likely to be in vulnerable situations, it was important for us to take a mobile-first approach as mobile devices are a lot more discreet and personal. Once these were fleshed out and designs were signed off, we then moved onto desktop and tablet designs.

Outcome

With new visual identity and website restructure, the new Survivor Project website is a destination for education, support and reassurance. The ability to discover and learn is disclosed in a progressive way, sensitively disclosing information in a frank but compassionate tone.